Fixed Income Visual Data Creation
Morningstar’s Fixed Income Visual Data Set, the company’s first visual tool dedicated to Fixed Income investments, was created to help users navigate this critical area with greater ease. Fixed Income data, essential to balanced investment strategies, was often difficult for users to interpret quickly. The interactive chart was designed to simplify complex information, applying accessibility principles and design standards to build user confidence and support informed decision-making.

Morningstar
Fixed Income Data
6 weeks
306K
48
2.6M
Challenge
Users struggled to interpret critical Fixed Income data, essential for evaluating investment risks and returns, as it stemmed from summarized data points viewed from a single vantage angle. This limited perspective hindered their ability to draw meaningful insights, navigate information effectively, and make confident investment decisions.
Methods
Conducted user tests, interviews, and analyzed data visualization approaches that addressed accessibility concerns.
Results
Net Promoter Score 67% higher than the average company product score, driven by improved conveyance of fixed income data's role in providing safety and security relative to market swings, serving as a key indicator of broader economic conditions for investors. Additionally, the solution introduced 8 new core datasets across primary and secondary dimensions, enabling users to better assess fund holdings. The product also achieved WCAG 2.1 Level AA compliance two years ahead of company mandates, ensuring accessibility for users.
Legacy Approach

The previous approach to Fixed Income data relied on static tables within PDFs, supplemented by a curated Excel file for raw data. While the Excel file provided flexibility, both formats lacked visual appeal, interpretive support, and relational context to users’ interest in seeing data told as a story. Without chart visualizations to highlight trends, users were left to manually analyze rows of numbers, making it challenging to extract meaningful insights. This approach fell short of presenting the data in a narrative, engaging way to drive confident decision making.
Refined Solution
Conclusion
This success stemmed from collaboration with the Design Systems team, international accessibility experts, and developers to refine color range percentages, ensuring a user-friendly, compliant product. European and Canadian markets, which were ahead in accessibility standards, informed and accelerated the process. Additionally, the integration of more data set combinations strengthened the reliability of the company’s data, amplifying the value of Fixed Income data for investors.